125 Westchester Ave
White Plains, NY 10601
5:00 p.m. Friday, April 12, 2013
Sales | Retail
Giving Shoppers Up-Close Seats to LIVE Runway Shows &
Immediate Access to the Hottest, Newest Spring Fashions & Must-Haves
WHAT: Up-to-the-minute spring fashions and trends will light up the runway at The Westchester during Simon Fashion Now® presented by White Plains Hospital, a series of energetic fashion shows and interactive entertainment. The event is the first stop of a national tour designed and presented by Simon Property Group, Inc. (NYSE:SPG), the country’s largest owner, developer and manager of high-quality retail real estate.
Simon Fashion Now® is a vibrant mix of accessible, luxurious and affordable style for men, women and children from The Westchester that provides shoppers the ability to purchase straight from the runway. Each event offers advice and insight into the latest beauty trends, must-have accessories and fashionable flair available at select Simon properties. All events are free and open to the public.
Simon Fashion Now® begins on Friday, April 12, at 5 p.m. with Trends & Friends Night, an evening of fashion, sampling and bites. Attendees will be treated to two runway fashion shows featuring the hottest spring looks from The Westchester. Simon Fashion Now® continues on Saturday, April 13, with Design Wars, The Westchester’s version of runway reality with designs by students from SUNY Westchester Community College and Westchester Fashion Academy for Children. Throughout the day, Simon Fashion Now will dazzle attendees with runway fashion shows, interactive stage events, in-store promotions and specials at participating retailers, with multiple chances to win fabulous prizes in the Runway Giveaway. Fundraising events throughout Simon Fashion Now® will benefit the Junior League of Central Westchester and Operation PROM.
Friday, April 12 & Saturday April 13
125 Westchester Avenue
White Plains, NY
This spring, Simon Fashion Now® will also visit King of Prussia Mall in King of Prussia, PA, on April 19 and 20, and Lenox Square in Atlanta, GA, on April 26 and 27.
WHO: Participating retailers at The Westchester to include, but are not limited to, Ann Taylor, Anne Fontaine, Anthropologie, Arche, Banana Republic, dELiA*S, Eileen Fisher, J.Jill, Lilly Pulitzer, LOFT, Nordstrom, Sunglass Hut, The North Face, Victoria Secret and more.
FOR MORE INFO: Visit shopthewestchester.com or The Westchester’s Facebook fan page at facebook.com/TheWestchester, and follow The Westchester on Twitter, @TheWestchester, for the latest event updates.