1-5 PM - WORKSHOP: Mold the perfect narrative for your business with seasoned storyteller Terence Mickey.We connect and engage through stories. People remember, learn from and respond to stories. Underlying all of our communication, whether a pitch or a presentation or a memo, is a story-based structure that captures the imagination of the audience.By learning the principles of crafting a story, you can transform your communications into compelling narratives. These principles will provide you with a process to connect with your audience on a visceral and emotional level, whether you are telling your personal story or communicating on behalf of your business. Course Agenda30 minutes - What is a Story? - A presentation with examples will introduce the basic principles of narrative as an editing tool to shape content into compelling and memorable stories.60 minutes - "Why have you started your own business?" - Participants will work in pairs to develop their "why" story by applying the principles from the presentation to what they have prepared.60 minutes - Telling Your Why Story - Each participant will share a "why" story with the group for feedback.15 minutes - Transform Your Personal Story into a Call-to-Action - A presentation will demonstrate how to relate your personal story to specific audiences for your business needs.30 minutes - Crafting Your Business Story - Breaking into pairs again, participants will revise their "why" story for the particular audience and call-to-action chosen to focus on. 45 minutes - Refining Your Story - Focusing on the participants who will present at the Showdown, Terrence will lead the group in revising and refining their stories.If Attending...Be prepared to write a bit about your company or business goals on the order page (you will have up to 30 mins to answer)Please bring written materials to workshop that will answer the question, "Why have you started your own business?"All workshop members will also receive entrance to the evening panel event.Rather listen to the stories than write your own? Check out our evening panel event.
About Terence Mickey
Storytelling Workshop 199.00