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Posted: January 28, 2016

Barbie evolves: Mattel releases 3 new body types to reflect youth

By Samantha Jordan

News 965 - Orlando

The world's best-selling doll just got a makeover.

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 Beginning Jan. 28, Barbie will be available in three new body types: petite, tall and curvy. The new offerings are a part of the first major change by Mattel in the iconic doll's 57-year history.

The official Twitter account for Barbie tweeted the announcement Thursday.

"We proudly add three new body types to our line," the tweet reads. "Meet the new dolls. #TheDollEvolves."

Fans have already voiced support on social media.

Others said the move came too late.

"Yes, some people will say we are late to the game," said Evelyn Mazzocco, head of the Barbie brand. "But changes at a huge corporation take time."

The company hopes that the new diverse body types, as well as other changes like new skin tones and different textures of hair, will appeal to their young audience of consumers.  

According to TIME, about 92% of American girls ages 3 to 12 have owned a Barbie, earning Mattel approximately $1 billion in sales each year.

Read more here and check out all the new designs here

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