An Albuquerque Italian restaurant has set the internet on fire with its line of "Black Olives Matters" shirts and hats, with critics castigating what they feel is a flippant play on the "Black Lives Matters" movement and fans urging the business not to back down.
It appears that the restaurant, Paisano's, is embracing the social media storm.
Restaurant owner Rick Camuglia told BuzzFeed News his chef came up with the idea to place the phrase on the restaurant's sign first, and he approved it. Camuglia was surprised by the public's reaction.
"We thought it was a cute play on words that would draw somebody to try our black olives," he said. "It was literal. There was nothing positive or negative about (Black Lives Matter) that inspired us to put that on the sign."