The Lady M&M Characters Were Changed to Make Them Less Sexist

Candy Maker Mars To Raise Price Of M&M's And Other Chocolate Candies NEW YORK, NY - JULY 24: People visit the M&M store in Times Square on July 24, 2014 in New York City. With the increase in cocoa prices, Mars Chocolate North America, the maker of Snickers and M&M's, announced an average price increase of 7 percent this week for their chocolate products. (Photo by Spencer Platt/Getty Images) (Spencer Platt/Getty Images)

M&M’s just changed the characters in its commercials to make the lady characters less SEXIST.  They’d been getting complaints about it for a while.

The green M&M used to wear sexy knee-high boots, but now she’s in sneakers.  And the brown M&M wore stilettos, but now she’s in a chunkier heel that’s supposed to be more professional.  They’ll also be more supportive of each other in the ads.

Green’s bio on the M&M’s website now says she enjoys being a, quote, “hypewoman for [her] friends.”  And Brown’s says she’s “not bossy, just the boss.”  M&M’s put out a statement that says they wanted to update their tone to be more “inclusive, welcoming, and unifying.”  (They’re still strange, anthropomorphic candy bits that are scared of being eaten by us though.  So . . . that weirdness still exists.)

(Here’s a photo of the old and new versions, and a video M&M’s posted.)

On Air106.1 BLI - Long Island's #1 For All The Hits! Logo

The 106.1 BLI Insider Newsletter

mobile apps

Everything you love about wbli.com and more! Tap on any of the buttons below to download our app.

amazon alexa

Enable our Skill today to listen live at home on your Alexa Devices!