In the ever-evolving realm of social media, few creators manage to stand out from the crowd and truly capture our attention. One such luminary is @Miyaevarenae, a name that has become synonymous with self-care, empowerment, and a quarter of a billion likes online. With a whopping 6.8 million followers on TikTok, Miyaeva has carved her own niche and amassed an army of devoted fans. We recently caught up with this rising star as she shared her journey and insights for an exclusive interview with the “Tangorra Takeover” to chat about all things success in the digital age.
“I got started about three years ago and started posting self-care videos, relationship content, skin care routines… I was super consistent, I just kept filming and posting,” Miyaeva reminisced, her voice a testament to her genuine excitement. “I would post around three times every single day to build an audience, but then once I started developing my niche audience, I really started focusing on one video a day to create the content I was really passionate about which was self-love. Now it’s my full-time job… It’s the best job ever!”
Miyaeva’s authenticity and dedication shine through her meticulously crafted videos, resonating deeply with her audience. From her journey of self-discovery to her daily life insights, she has successfully harnessed the power of connection in the digital era.
“I mainly profit based on ad revenue… I don’t get paid by the social media platforms for posting videos, but I get paid directly from brands when I post ads,” Miyaeva explains, illustrating her prowess in the world of influencer marketing. “I’ve done a lot of sponsorships in the last three years including '
Skims’ shapewear by Kim Kardashian, ‘Moon’ teeth whitening with Kendall Jenner… A lot of skincare and clothing brands as well.”
But it’s not all about numbers for Miyaeva. When it comes to advice for those looking to leverage brand deals, she emphasizes, “It’s not about the views. Everyone seems to think views matter the most, but that’s not what matters to a brand. What matters to a brand is engagement… likes, interactions, comments… not necessarily views. So create content that people will stick around to watch that doesn’t feel overly commercial.”
In her pursuit of creating great-quality content, Miyaeva is no stranger to the rigors of consistently pushing the creative envelope. “You need good lighting… make sure the filming is high in quality, the shots appear clean, well put together and organized,” she says, revealing the behind-the-scenes dedication that fuels her compelling content. “But ultimately you want to stay consistent … consistency is key. If you’re posting at least once per day, you’re bound to have something blow up!”
So, what does a typical day look like for this social media juggernaut? “Sometimes if I know I’m going to be busy or traveling, I’ll film ahead of time and then put it out once a day,” Miyaeva explains, shedding light on her meticulous approach. “I will do some stuff when I’m traveling as well, but typically most of my content is in my home or in the kitchen so normally I’ll do everything from home and then distribute it on social media every day. It’s good to try to bank up some content to avoid getting overwhelmed.”
But even with her dedication, Miyaeva understands the importance of avoiding burnout. “If I’m feeling very stressed or overwhelmed, I take a break. I tell myself you don’t have to be on your phone all the time so I just put it down and take a break,” she shares, revealing her commitment to maintaining balance. “I give myself some time to even think creatively because I will absolutely hit a creator’s block where I can’t come up with new ideas so the break allows me to reset and then think more clearly.”
As Miyaeva’s star continues to rise, her journey is a testament to the power of authenticity, passion, and a genuine connection with her audience. With her dedication to self-care and empowerment, this influencer is undoubtedly leaving her mark on the digital landscape – and inspiring others to do the same.
