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It’s official!!! Hailey Baldwin has changed her name to Hailey Bieber! According to TMZ, Justin was involved in the account makeover, pulling some strings over at Instagram to make the change, because obviously, a fan already grabbed the handle before she could. Along with the name change seems to come a bit of rebranding: Her display name on Instagram is now Hailey Rhode Bieber, and her bio reads “Hailey Rhode — IMG Models Worldwide.” Reportedly, she trademarked the name. The name definitely carries a certain amount of refinement, and she has reportedly trademarked it. Justin also utilized his middle name for branding purposes: he is releasing a clothing line called “Drew.” -